Great companies are driven by great stories.
What We Do
We produce powerful, strategic video that helps reinforce your value, purpose and reputation. Because in a world of 24-hour news cycles and global connectivity, companies and organizations can no longer afford to stay out of the conversation. If you are not controlling your story and how it’s told, someone else is.
Great companies prosper because they’ve built relationships — connections that their customers, their stakeholders and their strategic partners have learned to trust.
Radius is a boutique video production firm that helps companies and organizations tell compelling stories — stories that share the essence of what they do, and more importantly, why they do it.
We work with national and international clients that want to take control of their story and how it’s told - stories that help build those trusted relationships and move public opinion.
Advocacy Videos
Advocacy campaigns require various tools to mobilize public opinion, and ultimately move government on an issue. We produce videos that help our clients defend their interests, obtain approvals, mobilize stakeholders and change opinions. Videos that help drive winning public affairs campaigns.
Brand Building Videos
Telling your story is a critical part of building your brand and helping it come to life. We tell authentic stories that help build trust and shape how people view you and forge connections with you and your company.
Sustainability & CSR Videos
Sustainability and corporate social responsibility are critical components to a company’s operating ethos, its values and its purpose. It helps to enhance reputation with customers, clients, regulators and investors. We produce videos that help companies harness the power of sustainability and CSR - videos that help mitigate risk and enhance opportunity.
Leadership Videos
Regular, high-level executive communication is crucial to the successful operation of any company and increasingly, executives are turning to video to forge relationships and improve staff buy-in. Particularly during times of transition and uncertainty, leaders must communicate consistently. We work with C-suite executives to produce succinct, relatable messages so staff are armed with the information they need and are working toward a common goal.
Shareholder Videos
Social media has given new power to shareholders and institutional investors. They create blogs, videos and images about your company and your work. You need to be fully engaged in the conversation. We produce videos that help executives and investor relations mobilize support with shareholders and get out in front and take control of the narrative.
OUR WORK
Our Clients
Testimonials
““Jeff Silverstein is a true professional at providing advice to senior executives on media engagement, and preparing quality videos for corporate purposes. He has worked with the FortisOntario team in developing videos to advance FortisOntario’s distribution acquisition strategy, development of the Wataynikaneyap Power Project, and internal messaging.
“Working with Jeff is an enjoyable experience. Jeff provides coaching, comments on dialogue, and constructive criticism on the videos. He has no problem doing “another take”, if he can improve the finished product. Jeff gives you assurance that the end product will deliver a compelling and authentic story.
“FortisOntario will continue to turn to video as a source of getting our “message out”, and Jeff will continue to be our first point of contact in this area.””
““Jeff has produced a number of videos for our association as a part of our Value of Medical Technology video series and we’re always very pleased with the end results. He’s able to take complicated subject matter and convey it in way that’s powerful to the public and our association’s stakeholders. Once Jeff understands the direction we want to go with a video he works with a high degree of independence to bring our vision to life.””
““Jeff’s videos captured the purpose and activities of the Canada-Africa Chamber of Business perfectly and formed a great calling card when visiting prospective members. They were clear, well thought out, and professionally produced.””
Our Videos
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About Jeff Silverstein
Jeff Silverstein is an award-winning journalist and seasoned public affairs professional with a track record helping political and corporate clients mobilize support and move public opinion.
With over 20 years of experience in media, politics, corporate communications, public affairs and business strategy, he brings unique strategic insights to his clients in numerous and varied industries and markets.
Before founding Radius he worked for some of the world’s leading newspapers and television programs. His experience spans the globe and his connections in the media run deep.
For three years he worked as as foreign correspondent in London, England covering business and politics in Europe for The Miami Herald, The San Francisco Chronicle, and The Globe and Mail.
From Jerusalem he covered the conflict in the Middle East for The Boston Globe and United Press International. And in the early 90s he was based out of Mexico City where he worked as a foreign correspondent for The Independent newspaper in London as well as The Globe and Mail.
Back in Canada, Jeff established himself as one of the country’s leading investigative journalists where in addition to managing the national newsroom at CTV, he served for more than a decade as a producer with CTV’s leading investigative current affairs programs, W5.
In addition to his media experience, Jeff served as press secretary and spokesperson for Rob Ford during his campaign to get re-elected Mayor of Toronto, and he played a senior communications role in the campaign to elect Doug Ford Premier of Ontario, managing media relations and creating and building out FordNationLive.ca - tailored video news content designed to bypass mainstream media and bolster voter coalition before taking up the post in government as executive director of PC Caucus Services where he created OntarioNewsNow.ca, the key communications tool for the Ford government.